Our Approach

At JankowskiCo. We believe that big problems are best solved by big ideas from a small group of big thinkers. We don't believe in going one-to-one in the boardroom. We send our best, not our many. We think this approach is refreshing and more effective for clients to actually work with the people who pitch the business.

It creates a close partnership. A culture with an invigorating absence of layers and bureaucracy. Clients have the continuity of working with experienced, strategic leaders who stay focused on their business, helping them achieve long-term goals; yet who are lean and flexible and willing to work in the trenches, day-to-day, to get the job done.

Who Works Here

Talented people. Hard working, indefatigable people. Good people who look out for each other and keep things fun. People who see the world from slightly off-center. But not a lot of people.

We don't believe in hiring an army and expecting the client to pay for that army. We don't believe in filling a room with lots of people in the hopes the client will take comfort in numbers. We fill the room with big ideas. We're people who rise to the occasion.

Tone, Voice & Vibe

We don't have one. Our work can be funny, somber, brash, sentimental, irreverent, sexy, quirky or cool. The common denominator is: it speaks to people.

Our work speaks in a manner that engages and moves them. It respects their time and intelligence. It talks to them in your tone, your voice, with your vibe. We're just the interpreter.

Our Name

The Name JankowskiCo. Please don't be shy about admitting having trouble pronouncing our name. It may not roll off your tongue the first few tries. (Several of our own employees had tough time of it, in the beginning.) But it should grow on you, once you give it a chance. The easiest way to tackle it, we found, is to break it down into two simple parts in your head: JANKOWSKI which is pronounced just as you think it would be, and then CO. (rhymes with so) which is actually an abbreviation derived from the word "company." The period is silent. You may be more familiar with the sort of agency names that may be referred to by a few letters and sound like a government program from the Depression (which is not what we are, B.T.W.). Those sorts of A.K.A.s and I.D.s may be S.O.P., but we feel it becomes hard to keep that jumble separate, P.D.Q.

Our Slogan

Manufacturers of Fine Quality Advertising. It is a slogan. That's intentional. We're in the Midwest. We work in the shadows of some of the great old auto factories that made the country run. It's a nod to our heritage. A paean to our forefathers and foremothers. It reflects our belief that, when you go into a bar after work, you better be able to look someone in the eye and say you made something useful. You did something that was worthwile. That the service you provided had value. It means we're modern day craftsmen with an old-school work ethic who still take pride in our work. Period.

Roger Jankowski

President & Chief Creative Officer

Roger Jankowski has spent over 25 years generating big ideas at some of the finest agencies in the country. After becoming a creative supervisor at Young & Rubicam in Detroit in the early 1980's, Jankowski's career took him to New York City where he quickly became a much sough-after freelance writer, working on accounts such as AT&T, Royal Caribbean Cruise Lines and Colgate-Palmolive. After joining N.W. Ayer as an associate creative director on the Citibank account, he was recruited by Sotheby's, the international auction house, to serve as creative director at the renowned firm. There, he developed marketing communication efforts for an array of auctions during one of the most lucrative and exciting periods in the company's history. In the early 90's, Jankowski returned to Detroit and the agency where his career began: Campbell-Ewald. As vice president on the Chevy Truck account, he was part of the core team that launched the enormously succesful "Like A Rock" campaign. He joined McCann-Erickson in 1994 and, as creative director, spearheaded the creation of an entirely new division at the agency devoted exclusively to retail advertising.

For his success, in 1996, he was named senior vice president and was given creative responsibilities for Buick's two flagship brands: Riviera and Park Avenue. His re-launch of the Buick Park Avenue earned a coveted Effi for the agency. In 1998, he fulfilled a long time dream of opening is own agency and was immediately rewarded with his first account: Detroit Edison. Since then, numerous other clients have followed. Jankowski has been a judge at local and regional award shows, a speaker at various marketing events and continues to take great satisfaction from mentoring students who are determined to make advertising their career. Jankowski attended Wayne State University where he majored in English, and as the recipient of a three-month writing fellowship to the Karolyi Foundation, an artist colony in the south of France.

Creative Awards & Recognition: Jankowski has won numerous major creative awards including gold medals at the New York Festival, ADDY and CLIO awards, over 25 Silver Microphone awards for excellence in radio, the prestigious Mobius award and "Best of Show" at the London Festivals.

Bill Blaul

Account Director

As the vice president for Institutional Relations for the Karmanos Cancer Institute, Bill Blaul was so impressed with JankowskiCo., he hired them. Later, when Bill formed his own marketing consulting firm, JankowskiCo. was so impressed they hired him. A senior executive with 29 years of leadership in private sector and non-profit enviornments, Bill brings an exceptional depth and breadth of communication experience - as well as an invaluable client-side perspectie - to his role at the agency. A specialist at connecting communication, marketing, public relations, and government relations with operations, Bill has consistently been able to utilize these talents to generate revenue for organizations by concentrating on strategic brand awareness, preference, and utilization. After several years in the Michigan news media, Bill moved to Washington D.C., where he worked for several U.S. Congressmen managing media strategy and public relations. He then went to work for the Archdiocese of Baltimore as the communications director and senior advisor to Cardinal William Keeler. In this capacity, he managed media and public relations and was responsible for supporting fundraising, which exceeded goals three consecutive years. Bill also helped to launch a highly successful brand-based capital fundraising campaign. In 1997, his work brought him to the attention of the American Red Cross where he served as senior vice president, director of communications and marketing for the national headquarters. There, he directed 100 employees and an annual budget of $16 million, while also serving as press secretary for then-President and CEO, Elizabeth Dole. He also served as the Red Cross' chief spokesperson during the 9/11 terrorist attacks. Returning to his native Michigan in 2003, Bill joined the management team at Karmanos where he oversaw the departments of government affairs, brand marketing, public relations, internal communication, and volunteer administration. Bill joined the academic sector in 2006 when he was tapped by the Center for Creative Studies as their vice president of Institutional Advancement, overseeing fundraising and admissions/enrollment marketing for the College. His first stint with an agency came with his arrival at JankowskiCo. Bill attended Michigan State University and Lake Superior State University, and now lives in Royal Oak.

Cheryl Collins

Media Director

Cheryl Collins loves a good media challenge and excels in negotiations. Well known and respected in the Detroit advertising community, Cheryl has thirty years of media buying, planning and negotiating experience and knows markets in the state of Michigan well... like the back of her hand. After graduating with a degree in advertising from Michigan State University, Cheryl's early career was spent working in small agncies in a variety of departments in order to immerse herself in the business. When she got to the media department, she found her true calling. She soon landed a job at Smith-Winchester as the sole media buyer/planner on the Michigan National Bank account. Next, Cheryl joined Baker, Abbs, Cunningham & Klepinger as their media director. There, she worked for the next six years on accounts such as: Standard Federal Savings, Michigan State Fair, Michigan Apple, Michigan Dental, Stanley Tools, and various other B-to-B clients. In 1985, she started her own media planning and buying service and has handled media direction for a variety of clients including the Windsor Casino, Oakland Mall, Walsh College, Washtenaw Community College, University of Michigan Business School, Beaumont Hospital, Oakwood Hospital, Saint Joseph Mercy Hospital - Ann Arbor, Mt. Clemens General, Dow Corning and the clients at JankowskiCo. She, her husband and two sons live in Plymouth.